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Why your salon needs a website

Why your salon needs a website

Why should you be thinking about getting a website for your spa or salon business in the middle of a pandemic? In the hierarchy of essentials, grooming may not be on the top of the list, especially when many people are just staying at home. In fact, grooming may not...

How does Facebook decide which ads to show?

How does Facebook decide which ads to show?

Facebook advertising is one of the cheapest forms of advertising. Even if you only spend $5, information about your business offers can already reach at least 1,000 users. This month, Facebook published a new overview of how it delivers ads to people on their apps.  ...

How COVID-19 is changing consumer behaviors

How COVID-19 is changing consumer behaviors

- Survey tracks consumer behavior and sentiment across five markets - Areas tracked include spending habits, attitudes toward COVID-19, data privacy and consumer trust - 42% of consumers believe the way they shop will fundamentally change Source: EY Future Consumer...

How to blog to stay relevant during a pandemic

How to blog to stay relevant during a pandemic

Blogging is not new, but there are small businesses that have not given it much thought for some reason. The novel coronavirus pandemic has forced businesses to temporarily close and has prompted others to move operations and business transactions online. Business...

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