We have explored some of the benefits of having a website for your business. Your business website is one way to build your online presence. It makes it more convenient for your customers to reach you, learn more about your products and services, and buy from you without physically going to your location.
We have also tackled why you need a responsive website, one that works in existing devices like desktops, laptops, mobile phones, tablets, and even internet televisions. Your responsive website allows your potential customers to easily search for your business online using these multiple devices.
Now the next step is to make your great website that will help your business work and grow. To guide you, here are some of the questions you can ask yourself.
How does your website fit into your business or brand strategy?
Your website and your branding must be aligned. You should be specific with the role your website will be playing in your business strategy.
Do you want your website to be an e-commerce platform? Or do you want your website to be a reservations gateway? Do you want your website to be an online forum for your clients and prospective clients?
How do you want your website to look and feel?
Before your web design team comes into the picture to help you out, you should know how you want your own business website to look and feel. Provide all the relevant information. Make sure your navigations and landing pages are clear.
Leave the color, theme, layout, and font choices to your design team. But, be the voice behind the content that will be published on the website, most especially on its home page. These should be aligned with your branding.
How can you generate traffic to your website?
Your website should generate traffic from readers, potential customers, and existing clients, among others. Creating a great website means creating great content that will make people click through the pages. In creating your website content, consider targeted keywords and apply the best SEO practices that will help make your content visible on search engines like Google, Bing, and Yahoo.
Make sure you know how you will monitor the website traffic, too. There are web analytics and SEO tools available out there that can help you determine what content, what pages, or what topics drive people to your website. Are you going to do pay-per-click advertising or social media? Keep in mind the best marketing techniques you will be using to lead your target audience to your website.
Speaking of the target audience, it is important to determine who you expect to visit your website, and what questions and needs they have that your website could answer and provide.
Don’t expect your business website to be an overnight success. Remember that it takes time to build a great website. You have to
Get a professional domain name that matches your business and brand, too.
She is a social media manager for Pixels and Web. She is also a content specialist and a former content editor for an online news site. When she runs out of words, she runs ultra-marathon races for a cause. She loves Doctor Who and she believes she’s a daughter of Time and Space.