When you search for information nowadays, where do you go? Most people go directly to Google, others go to Facebook. Everyone goes online when looking for details about a certain product or business.
According to the Statista, the Global Digital Population statistics as of January 2019 shows that almost 4.4 billion people were active internet users and 3.5 billion were social media users. In terms of internet users, the United States, China, and India are on the top.
What does this mean to you? It means your clients are online and they may have searched for you, but is your business online, too?
How to be visible online?
One way to build your online presence is through creating a website for your business. When you build a website, you are making it more convenient for your customers to reach you, learn more about your products and services, and even purchase from you without physically going to your location.
Your website is accessible worldwide. It means that your potential customers from nearby cities and from other parts of the world can reach you 24/7. Your website can also help generate more leads and sales, especially if you constantly and consistently update the content and promote it.
Your website is your marketing and advertising gateway, too. Promoting your business in traditional media like newspapers and television can cost you a lot of money, and while these are helpful marketing and advertising platforms, not many people nowadays are watching TV or reading the newspaper anymore. You can do a lot of advertising campaigns online without spending that much. You can monitor the progress of your ad campaigns, determine the number of people reached, and the people who have responded and engaged with your online promotions.
A good SEO service provider can also help boost your website’s ranking in the search engine’s landing pages. If you are visible on Google’s first pages, your sales and profit will most likely increase.
Find an excellent web development company that will help you build, launch, and maintain your website according to your vision and business goals. You can check our services and let our dedicated teams help you develop web and digital marketing solutions for your business.
She is a social media manager for Pixels and Web. She is also a content specialist and a former content editor for an online news site. When she runs out of words, she runs ultra-marathon races for a cause. She loves Doctor Who and she believes she’s a daughter of Time and Space.