Brands and businesses evolve, especially when the company expands. Your business website should also reflect the changes in your branding, not only the update in logo and visuals but the content, as well.
Aside from rebranding, what else should you consider in redesigning your business website?
The goals of your website redesign.
What is your redesign for? How can this help in your business goals? You have to determine if it is going to be just a minor upgrade or a complete overhaul to focus on specific business targets, like increasing your leads, improving customer support, expanding to new markets, or providing your existing and prospective clients more website information to check out and consume.
The website redesign metrics.
How are you going to measure the success of your website redesign? Once you have identified the goals, it is important to benchmark the metrics you will track to make sure the goals are hit and to measure your redesign success. Some of the few things you may look into are the traffic and traffic sources, visitor engagement on the website, lead conversion rate, and bounce rate. For instance, if your previous website was getting more direct traffic than search traffic, then you can work on your keywords, and on-page SEO, as well as, consider creating more valuable content in your website redesign.
The target users and audience of the website redesign.
Who do you want to target this time? Are you targeting a specific group of consumers? Knowing your audience is important because they will also contribute to your website redesign choices and the changes in the look and feel of your business website. Remember that your website doesn’t only need to represent your brand, but it must also have functionality that can help users navigate the site with ease, and attract visitors to check and engage on the site.
The design language of your website.
Even if you are not tech-savvy, as the owner of your business you must have an idea of what design language your web developers will use in redesigning your business website. You don’t need to understand them fully, but at least be familiar with what HTML, CSS, Javascript, or PHP mean. These are some of the common web design languages that perform differently on various tasks and affect your website’s functionality.
The website of your competition.
What aspect of your competitor’s website design are most effective and how can you apply it on your website redesign? Don’t hesitate to check out your competition and the functionality, visuals, strengths, and weaknesses of its website. Make it an opportunity to learn how to make your website redesign more user-friendly, more edgy, and far better than it used to be.
The budget.
Need we say more? Your budget also matters. The cheapest is designing the website yourself, but remember that your website is the most important marketing platform you have online, aside from your social media accounts. Your website is the first thing your clients will look for online. You have to step up your game if you want your business website to appear on the first page of the search engine. You will need some help with this. The cost of a website redesign can vary from as low as $59 per month to $199 per month advanced package.
Would you be interested in getting your website designed, developed, and maintained for you for ONLY $59 per month? All you have to do is say YES and email us at info@pixelsandweb.com. Our web design team will be happy to assist you.
Remember that a website redesign isn’t only about the color scheme and whatnot, but it is also about your business website’s security, reliability, functionality, and more. We need not tell you how a good investment it is for the success of your business.
She is a social media manager for Pixels and Web. She is also a content specialist and a former content editor for an online news site. When she runs out of words, she runs ultra-marathon races for a cause. She loves Doctor Who and she believes she’s a daughter of Time and Space.