The social media world is constantly changing.
In the first half of 2019 alone, Facebook rolled out several updates on its platform; Instagram allowed branded content ads, allowing brands to set posts of influencers as ads; Pinterest, where all the ideas people need are found, has grown its audience to more than 265 Million users; and Google+ is gone.
What else is new? Let’s go through some of the updates of Facebook and Twitter.
If you haven’t noticed yet, the look and feel of your Facebook profile have changed. Facebook is pushing through its redesign this year. Facebook founder, Mark Zuckerberg, also mentioned that Facebook is now focusing more on online safety and privacy of users.
The major updates highlight intimate interactions through messaging apps like Messenger and WhatsApp or in online communities like Facebook Group. Zuckerberg said it is easier to feel like you belong when you’re part of smaller communities.
These may affect the engagement of your current business pages, but this is also an opportunity to expand your reach and boost your engagement by establishing a community in Facebook Groups or Facebook Chats where you can share more content about your brand and your business.
The Facebook Ad that you are seeing in your news feeds now has become more transparent, too. There’s already a button that would explain what influences the sponsored ads appearing in your feed, and how you can manage your ad preferences and experience in the future.
Facebook has also launched the Creator Studio, which brings together everything you need to manage and take actions across your Pages. It has all the tools creators and publishers need to “effectively post, manage, and track the performance of content across all Pages in just one place.”
Twitter, on the other hand, took its makeover seriously, as well. Its major redesign made your Twitter home pages look exquisite, neat, and more user-friendly. Twitter has outlined personalization features, as well.
You can always take advantage of these updates, but you must understand the changes in the platforms first. It takes time, head work, and hard work to come up with new social media management strategies and practices that would best apply to your brand, but it’s definitely worth the time and effort.