In the Worldwide digital population report as of July 2019, over 4.33 billion people are active internet users, with China, India, and the United States ranking ahead of all other countries.
What does this mean to you and your business? It means you can potentially reach 56 percent of the global population if you have a platform that they can access online – a website. It should not be just any other website because if you want to make a great first impression, you need to have a responsive website.
What is a responsive website?
Internet users nowadays are using different devices like desktops, laptops, mobile phones, tablets, and even internet televisions in accessing different online platforms. If you want to make sure that your potential customers can easily search for your business online using these multiple devices, then you must have a website with responsive web design.
Responsive design refers to the adaptability of your website and its content across different devices. A responsive website works in existing devices and in devices that are aren’t invented yet.
According to Google research, 90% of people move between devices to complete tasks, and 57% of users say they won’t recommend a business with a poorly designed mobile site. Whether your customer is using a small-screen or big-screen device, a responsive web design ensures optimized content presentation, no annoying sign of buffering, and satisfying experience from the client’s end.
How does a responsive web design benefit you?
- It serves your target market across different platforms. If you have clients that are more mobile-savvy than others, you will be able to provide them the same content you give to those who have access to your website through their desktops and laptops.
- It will boost your SEO. Aside from quality content, like blogs, infographics, and whatnot, responsive web design is also an important component of an efficient search engine optimization strategy. Your mobile-friendly and strong backlinks matter in terms of ranking in Google pages. It will avoid duplication of pages or content, which affects a website ranking negatively.
- It is cost-effective. Of course, it is! Imagine the cost you can cut from not creating a separate and stand-alone mobile application in addition to the existing website that is accessible on desktop. You can save both time and money, among other development costs.
- It will increase your website’s conversion rates. Enough said.
In building your business website, the responsiveness of its design should be one of the considerations. If you need help in creating a responsive website that converts, our web design team can help you. Contact us at [email protected] and our team will be happy to assist you.