In the Worldwide digital population report as of July 2019, over 4.33 billion people are active internet users. China, India, and the United States rank ahead of all other countries.
What does this mean to you and your business? It means you can potentially reach 56 percent of the global population if you have a platform that they can access online – a website.
It should not be just any other website. If you want to make a great first impression, you need to have a responsive website.
What is a responsive website?
Responsive design refers to the adaptability of your website and its content across different devices. A responsive website works in existing devices and in devices that are aren’t invented yet.
According to Google research, 90% of people move between devices to complete tasks. The same research said that 57% of users say they won’t recommend a business with a poorly designed mobile site.
You can make it easy for your potential customers to find your business online using multiple devices. You can optimize content presentation, avoid annoying signs of buffering, and guarantee a satisfying customer experience.
How does a responsive web design benefit you?
It serves your target market across different platforms. Many of your prospective clients mobile-savvy. Provide them the same content you have for those visiting your website through their desktops and laptops.
It will boost your SEO. Your responsive web design is an important component of your efficient search engine optimization strategy. This is on top of your other quality content, like blogs and infographics.
It is cost-effective. Imagine the cost you can cut from not creating a separate and stand-alone mobile application. You can save time and money, among other development costs.
It will increase your website’s conversion rates. Enough said.
In building your business website, the responsiveness of its design should be one of the considerations.
If you need help in creating a responsive website that converts, our web design team can help you. Contact us at info@pixelsandweb.com and our team will be happy to assist you.
She is a social media manager for Pixels and Web. She is also a content specialist and a former content editor for an online news site. When she runs out of words, she runs ultra-marathon races for a cause. She loves Doctor Who and she believes she’s a daughter of Time and Space.