Why should you be thinking about getting a website for your spa or salon business in the middle of a pandemic?
In the hierarchy of essentials, grooming may not be on the top of the list, especially when many people are just staying at home. In fact, grooming may not even be considered an essential compared to the basic ones – food, water, shelter.
The COVID-19 pandemic has changed our lives, including our daily routines, careers and businesses, relationships, and even our well-being.
As we prepare ourselves for the “new normal”, we are not only getting the hang of social distancing, wearing masks in public, and working from home. We have also become more aggressive in buying and selling online.
If you have a business but you can’t be found online, you are missing out on opportunities. Whether we like it or not, essential business or not, if you want your clients and customers to find you and to continue business with you, and if you want to grow your business in the “new normal”, you have to be online, too.
Why does your salon or spa business need a website?
Your website is a reflection of your brand. It creates the first impression of your business online. Amid the changes in today’s business landscape, your salon or spa website is the key to the growth of your business.
When you build a professional website, you are making it more convenient for your customers to reach you, learn more about your products and services, book reservations with you, and even purchase from you without physically going to your location.
Your website can also help generate more leads and sales, especially if you constantly and consistently update the content and promote it. You can reach more customers and get new clients.
Whether you’re a mega salon and spa or a start-up and small shop, you have as much opportunity to promote your brand, products, and services as others.
How can you maximize your website to reach more clients?
Your web design, home pages, and other pages hold the key to your online success, too. You can personalize your home page with information about your spa or salon, publish your story, and your mission and vision.
Create landing pages highlighting your key offers. In your Services page, aside from the prices, include a detailed description of what your customers can get out of your services. In your Products page, you can showcase all the high-quality products and brands you are using. Include prices and detailed product descriptions of those that are available for purchase.
Your website is a great way to encourage clients and customers to avail of discounts and promos. They can buy gift certificates through your website and avail of them without the need to print them. Your website can also generate subscriptions and notify clients of your special promotions.
You can publish a gallery of photos showing your salon’s interior, services and products, and even photos of the before and after your clients’ salon time.
You can also dedicate a page featuring your team of staff, stylists, including their expertise and accomplishments.
How to start to get more customers, more product sales, and reach more new clients?
Find a professional website company that will help you start rocking online.
Sites for Salon can help you. While you take care of your clients’ makeover, it will take care of yours. Sites for Salon is your digital marketing partner committed to helping your brand look great online.
Sites for Salon offers full-service website design and digital marketing services. Learn more about the custom website designs on its pricing and plans page.
What can Sites for Salons do for you?
Sites for Salon can upgrade your customer experience with a professional website that is tailored to your brand.
It also offers SEO services to reach new clients and social media integration to leverage social channels as an extension of your existing marketing efforts.
Sites for Salon is also designed by Pixels and Web, a Web Development and Digital Marketing company that provides web solutions that build businesses.
The company is in the list of Clutch’s top 20+ web designers in New York.
Start enjoying the benefits of your new mobile-responsive salon website today!
She is a social media manager for Pixels and Web. She is also a content specialist and a former content editor for an online news site. When she runs out of words, she runs ultra-marathon races for a cause. She loves Doctor Who and she believes she’s a daughter of Time and Space.